Spam Words to Avoid in Candidate Communication
Millions of emails are sent daily, and spam filters check for words more commonly associated with spam/scam emails.
It’s important to note that context is critical. You’ll see words on these lists that you’ve used in the past or words that you cannot avoid using. It’s about using words in the proper context to ensure your emails aren’t spam. For more details on how to craft great emails that won't get caught in spam, check out our article here.
There are many more words than what we have listed here. These words are what we find commonly used in a Hiring / Recruiting setting. If you’re unsure, you can use a spam checker like Mail Meteor. Mail Meteor allows you to copy and paste your email body into their site, and they give your email an overall score on your email body. And it’s free!
These words alone aren’t going to send your emails right to spam. When they’re used frequently without context, you may be triggering spam software.
The best mentality for emails to keep is this: Sell your company in the job description. Don’t use your emails to pitch your company to candidates.
Spam Words to Avoid or Use in Context Only
Sense of Urgency or Pressure
- Act now
- Apply now
- Become a member
- Call now
- Do it today
- Don’t regret it
- Don’t delete
- Don’t click away
- Don’t miss out
- Get started now
- Important information regarding
- Information you requested
- Instant
- Limited time
- Please read
- See for yourself
- Take action
- This won’t last
- Urgent
- What are you waiting for?
- Will not believe your eyes
- Winner / Winning
- You have been selected
- Offer expires
Over-Sensationalizing & Over-Promising
- Not junk
- Not spam
- This isn’t a scam
- This isn’t junk
- This isn’t spam
- We hate spam
- Completely legit
- Real thing
- We promise
- Believe me, this is not…
- Trust me
- 100%
- Congratulations
- Confidentiality
- Dear friend
- No catch
- No gimmick
- No obligation
- No questions asked
- No strings attached
- Offer of a lifetime
- Opportunity
- Opportunity of a lifetime
Finance, Money, & Numbers
- Fast cash
- Get out of debt
- Earn more
- Income
- Extra income
- Big bucks
- Make money
- Get paid
- Get rich
- Cash bonus
- 100% of employees make bonus
- 100% commission
- Sign on bonus
- Financial freedom
- Earnings
- Potential earnings
- Millionaire
- $1,000,000
- Profit
- Join 10,000 earners
- #1
Other
- Work from home
- Be your own boss
- Never work hard
- Easy job
- Join the movement
- Join us
- Amazing opportunity
- You’re in luck
- We’ve got just the thing for you
- In the meantime, check our social medias
- Take a peek
- Award winning